1.0 General Conventions

1.1  Quarterly, Half Year and Full Year Time Frames 

1.2 Decimal Place Conventions

1.3 Month Abbreviations

1.4 Sourcing

1.40 Link to Verbs with a Few Notable Exceptions

1.41 Do Not Link to Analyst Reports

1.42 Referencing clinicaltrials.gov

1.43 Referencing Journals or Meetings/Conferences

1.44 Referencing Earnings Releases and Presentations

1.45 Referencing Earnings Call Transcripts (w/Seeking Alpha)

1.46 SmartTRAK Market Recaps

1.47 SmartTRAK Financial Dashboard

1.48 Referencing SmartTRAK Articles

1.5 Units of Measurement

1.6 Revenue vs. Revenues

1.7 Use of Ticker Symbols

1.8 General Editing Operations

1.9 HubSpot Tasks

2.0 Abbreviations

3.0 Updates

4.0 Company Profiles

5.0 Product Profiles

6.0 Market Recaps

6.1 Headline

6.2 Photo Selection

6.3 Abstract

6.4 Intro

6.5 Market Overview

6.6 Body of Recap

6.61 Market/Segment/Trend

6.62 Market/Segment or Trend

6.7 Bulleted Updates in the Quarter

6.8 General Style for Market Recaps

6.81 Figures/Tables

7.0 Tommy's Tips

Most Common Mistakes

7.1 Numbers

7.2 Currency

7.3 Grammar & Text

7.4 Calendar