3.1 Market Updates
3.11 Market Updates refer to any information regarding the market space being covered, for example, information regarding market share, market dynamics, competitive strategy, what led to revenue growth/loss, etc.
3.12 Specific Module/Segment commentary on revenues that contains more than just the numbers (that Tommy covers during earnings season), for example, XYZ’s Spine Business Q323 revenue of $XXMM was led by new product launches and increased product pull through from enabling technologies.
3.13 When referencing an increase or decrease in percentages use a + or - sign in front of the percentage.
3.14 When referencing information from publicly available sources (e.g., company press releases, etc.), link the source to the verb as with other updates.
3.15 When referencing information from the Company's earnings call transcript or slides on Seeking Alpha, do NOT link to the verb. Instead write "Ticker QXYY Earnings Transcript on Seeking Alpha" with Seeking Alpha in italics and link to "Ticker QXYY Earnings Transcript"
3.16 When using analyst reports as source material, do NOT link to the analyst report.
3.17 When using SmartTRAK Financial Dashboard as source material, link to the FD with the consumer-facing URL and write "according to SmartTRAK [Module] Financial Dashboard" at the end of the update with SmartTRAK [Module] Financial Dashboard in italics.
3.18 When using a SmartTRAK Market Recap as source material, do not link to the verb. Write and link to SmartTRAK QXYY [Module] Market Recap/Overview in italics.
