1.1 Quarterly, Half Year and Full Year Time Frames
1.2 Decimal Place Conventions
In all updates and market profile text, use the following decimal place conventions:
1.3 Month Abbreviations
In Recent Commentary Articles, updates are separated by month with three-letter abbreviations, except for May, June and July. Do not use a period after the abbreviated month.
|
Month |
Abbreviation |
| January | Jan |
| February | Feb |
| March | Mar |
| April | Apr |
| May | May |
| June | June |
| July | July |
| August | Aug |
| September | Sept |
| October | Oct |
| November | Nov |
| December | Dec |
1.4 Linking to Sources
1.40 Link to Verbs with a Few Notable Exceptions
Provide a link to the source material in updates and within articles on Company, Product and Market Profiles. The following examples link to the verb. However, do NOT link to "is" or "was.". There are notable exceptions in examples 1.44 - 1.47.
Do NOT link to analyst reports. Also do NOT add attachments or links to analyst reports to Company or Product profiles.
1.42 Referencing clincialtrials.gov
Link to the verb and write clinicaltrials.gov at the end of the update in italics. Please note, clinicaltrials.gov is all lower case.
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1.43 Referencing Journals or Meetings/Conferences
Link to the verb and write the abbreviation for the journal.
For meeting papers or presentations, link to the verb and in italics write the meeting abbreviation, followed by the year and then Paper or Presentation followed by the paper/presentation number if available.
For conferences, please use the following conventions:
1.44 Referencing Earnings Releases and Presentations
Earnings Releases and Earnings Presentations are linked to the title/year of the report followed by Earnings Release or Earnings Presentation. This is all italicized and written at the end of the text.
Earnings Release
Earnings Presentation
Link to the following words: the company ticker symbol followed by the quarter and the words "Earnings Transcript"
The link is followed by "on Seeking Alpha"
Please Note: Everything after the last period is italicized.
See example below:
1.46 Referencing Market Recaps
Be sure to write a market update(s) when you publish your Market Recap.
To reference Market Recaps in updates, use the link as shown below. Please note: The entire source is italicized.
1.47 Referencing Financial Dashboard
Be sure to write a market update(s) when you publish your Financial Dashboard numbers. Link to the phrase SmartTRAK's Financial Dashboard. Make sure the link is on the customer-facing side and NOT the management side. Reference it in italics as shown below.
In Updates:
as headlines and as an outline for ordering updates. To reference a SmartTRAK article in updates, use the link as shown below. Please note: The entire article name is italicized, linked and there is no period after the citation. Cite SmartTRAK somewhere in the update but not in the article title itself unless it is a formal part of the article’s title.
Total Joints Trends Heading into 2023: Tempered Procedural Growth
Reimbursement and staffing shortages could temper hip and knee replacement procedure growth in 2023. SmartTRAK expects facility staffing shortages to continue to plague MedTech companies and their customers in 2023. Total Joints Trends Heading Into 2023
SmartTRAK is observing more overlap among various devices including SCS and PNS therapies as well as other procedural treatments. Learn more about the blurring boundaries between interventional pain, orthopedic and spine in Pain Intervention: A Market of Moving Targets.
When writing an article, SmartTRAK gets additional article views for a “callback” and link to a
previous SmartTRAK article(s) placed in the text of that article. Of course, it has to be relevant to
the article. A callback citation to another article needs to be treated like a normal source citation. Be sure to note that it’s SmartTRAK’s, italicize it and use title case capitalization.
Medical device companies attracted to the growing ASC and outpatient surgery market are continuing to develop and position technologies as solutions for this care setting. At the American Association of Hip and Knee Surgeons (AAHKS) 2022 Annual Meeting in November, many companies promoted the advantages of their products for the ASC setting. See SmartTRAK’s analysis article AAHKS 2022: Economics and the Shift to ASCs .
1.5 Units of Measurement
When using a measurement abbreviation, such as mm for millimeters, add a space between the number and the abbreviation; e.g., 3 mm
1.6 Revenue vs. Revenues
Always refer to revenue as singular. Use "revenue" not "revenues"
1.7 Use of Ticker Symbols
In order to minimize characters in updates, ticker symbols of publicly-traded companies can be used as abbreviations in lieu of using Company names. There are a few exceptions highlighted below:
Examples:
Use JNJ rather than J&J
Use SNN rather than S&N
1.8 General Editing Operations
1.81 Adding a Snippet
To insert a snippet you must be in edit mode for a content section. Click 
to add snippet to the profile.
To insert a table you must be in edit mode for a content section. Click 
to add a table to the profile. Here you can configure the grid to fit the data. You can preview the grid by clicking the Preview tab in the pop up.
1.82 Adding auditing signature
When a company and product profile has been audited, add this text with your custom data: This profile was audited on mm/dd/yyyy - First Name Last Name