Introducing SmartTARGET

SmartADVISORY is powered by a new sales targeting capability available directly within the SmartTRAK platform and powered by Alpha Sophia. Designed to extend SmartTRAK’s existing market intelligence, SmartTARGET enables users to analyze physician procedure volumes by CPT and HCPCS Level II codes, specialty, and geography—seamlessly alongside SmartTRAK’s proprietary insights and daily market updates.

By bringing targeting data and market intelligence together in one environment, SmartTARGET helps commercial teams translate insights into action more quickly, refine targeting strategies, and accelerate revenue growth.

Introducing SmartADVISORY

SmartADVISORY is SmartTRAK’s expert-led advisory offering, designed to help Medtech leaders identify opportunity, reduce uncertainty, and drive confident growth.

Our core advisory offerings include:

• Market Landscape Assessment

• Product & Portfolio Opportunity Analysis

• Emerging Markets & Innovation Analysis

• Physician & KOL Strategies

• Real-World Data Analytics & Insights

• SmartSURVEY™ Primary research

SmartBRAND Has Arrived:
Orthopedic Brand Intelligence, Simplified

Building on our existing Hip and Knee Brand Tracker, SmartTRAK is adding comprehensive US Shoulder market brand tracking, giving you a more complete view across the largest joint reconstruction segments—all in one integrated platform.

• Brand share and competitive mix by site of care

• Quarterly trends and growth over 5 years

• Units, ASPs, and pricing dynamics by brand

• Regional views across all US geographic markets

• Downloadable, analysis-ready datasets

• One Platform. Deeper Orthopedic Insight.

One Spine Platform. The Entire Continuum of Care.

SmartTRAK’s Spine Market Solution has expanded—delivering comprehensive intelligence across Fusion, Non-Fusion, and Interventional Spine to help you uncover new opportunities and move faster with confidence.

• Spine Bone Graft Market: New coverage of bone grafting used in spine fusion procedures—critical data that’s often difficult to find and even harder to quantify.

• Interventional Spine Market: Insights into the fastest-growing segment in Spine, including Intradiscal Therapeutics, Interventional MIS, and Vertebral Compression Fracture (VCF) treatments.

• Non-Fusion Market: Expanded intelligence on this rapidly evolving space—moving beyond disc replacement into emerging Dynamic Stabilization technologies.

• Fusion Market: More granular segment-level coverage designed to support the needs of small, mid-size, and large Spine companies alike.

The Future of Foot & Ankle: Where Innovation Is Accelerating

SmartTRAK is expanding its Foot & Ankle Market coverage with two in-depth reports designed to help Medtech leaders understand where adoption is accelerating—and where challenges remain.

Insights Reports Available:

• Minimally Invasive Surgery (MIS) for Bunions – 2025 Surgeon Survey

• The Evolution of Foot & Ankle Procedures: US Orthobiologic Market Assessment & Trends