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Meet the Team

SmartTRAK's Domain Experts from the Medical Device Industry.

Think of us as an extension of your team.

The SmartTRAK team is highly skilled and dynamic. All of our industry Analysts are experts in their field, having worked in business development, marketing and competitive intelligence roles at leading medical device companies. They've walked in your shoes and understand your challenges and aspirations. And, they're here to help. 

PUT OUR TEAM TO WORK FOR YOU!

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Leadership

 

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Sharon O'Reilly

Founder and Chief Executive Officer

Founder, former President & CEO, Medtech Insight, 25+ years' experience in the Medical Device industry in Sales, Marketing, BD, Consulting with major manufacturers (J&J, Pfizer), start-ups and BI providers.

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Lisa Mahan

Lisa Mahan

VP, Product Development & IT
Senior Analyst, Total Joints & Extremities

20+ years' experience in the orthopedic industry, including previous roles at J&J DePuy Orthopaedics in Competitive Intelligence, Market Research, Sales Analytics and e-Marketing for healthcare professional and consumer audiences.

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Don Urbanowicz

Chief Operating Officer

35 years' with multinational healthcare companies in various leadership roles spanning General Management, Global Marketing, Sales, Strategic Planning, and Business Development. Prior senior management positions at Stryker, Smith & Nephew, Sofamor Danek and Aircast.

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Anne Staylor

Anne Staylor

Executive Editor
VP and GM, Neuro Therapies

Former Senior Editor, Medtech Insight. +25 years in leadership roles in business intelligence, marketing, communications, product management, and consulting for the medical device industry, hospitals, physician groups, and insurers. Anne is a registered nurse and currently active as a Clinical Nurse.

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Industry Analysts

 

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Gary Delhougne

GM, Wound

Licensed attorney with 20 years’ medical device and consulting experience in market access, health economics and policy roles at Smith & Nephew, Covidien, Avalere Health and Ernst & Young.

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Doug Devens

Sr Analyst, Biosurgery
IT Product Director

20 years of diverse medical device experience, including leading companies 3M, Coloplast and Boston Scientific, along with emerging companies like Aurora Concussion.

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Tim Jeavons

Tim Jeavons

Director, European Ortho Content & Sales

24+ years’ experience in Orthopedics with experience in Trauma, Extremities, and Orthobiologics. Previously held senior global marketing positions at Stryker, DePuy Synthes and GROWnet Healthcare Partners. Tim is based in Geneva, Switzerland.

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Anikó Szekér

Senior Analyst, Wound Care

15+ years of medical device experience, Wound Care and Surgical single use products. Most recently responsible for Marketing Manager Eastern Europe Wound Care and Surgical function at Mölnlycke. Anikó is based in Hungary.

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James Petricek

GM, OrthoBio & Regen Med

20+ years operational and management consulting experience in orthobiologics and regenerative medicine with roles in product development, marketing and business development. Prior management positions with BioMimetic Therapeutics and Synthes.

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Shelly Caruso

Market Analyst/Medical Writer

8+ years in clinical healthcare, 4+ years neurosurgical and orthopedic intraoperative nursing, including cranial, spine, sports med, total joint and extremity. BA in economics and BSN in nursing. Medical writer, certified editor and member of The American Copy Editors Society.

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Courtney Sheedy

Courtney Sheedy

GM, Spine
Director of Product Marketing

15+ years of Global Marketing and Product Development experience dedicated to the spinal medical device market serving in leadership roles for companies like Zimmer Biomet, Alphatec, Corelink and joimax.

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Freddy Buntoum

Sr Analyst, Regenerative Medicine & Orthobio

18+ years’ experience with expertise in Market Insights and Competitive Intelligence at major manufacturers in Medical Device, including 4+ years at Bioventus as a Sr. Manager, Market Insights.

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Kim French

Kim French

Senior Analyst, OrthoBiologics

20+ years' of medical device and biologics marketing and sales experience in orthopedic biological implants, cellular technologies and biopharmaceuticals. Most recent experience includes Sales Management roles at AlloSource and Terumo BCT.

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Elise Wolf

Elise Wolf

VP & GM, Orthopedics, DIGITAL & Quality

14+ years experience in product development, marketing and business development consulting in robotics, emerging medical device technologies and Orthopedics for companies including Stryker Orthopaedics.

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Natasha Weeks

Natasha Weeks

GM, Trauma & Extremities

13+ years' experience in marketing and product development, including 5+ years at DePuy Synthes Trauma - most recently as Product Director at DePuy Synthes Trauma.

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Kris Flinn

Kris Flinn

Analyst, Wound Care

20+ years of experience within wound care including Smith & Nephew. Recently ran a consultancy focusing on assisting med device companies with commercial strategies. Kris is based in England.

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Terry Hayslett

Senior Analyst, Wound Care

20+ years of healthcare experience, including provider reimbursement, corporate compliance, BD, strategic planning, financial analysis, and health economics. Most recently responsible for the global funding and reimbursement function at Mölnlycke.

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Lennart Stadler

Lennart Stadler

GM, Europe
Senior Analyst, Wound Care

20+ years of medical device experience, primarily Wound Care, but also Surgical single use products. Most recently responsible for the Global Market Intelligence function at Mölnlycke. Lennart is based in Sweden.

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Andy Knapik

Senior Analyst, Soft Tissue & Arthroscopic Technologies

20 years’ experience in US and International sales and marketing for the orthopedics and sports medicine markets, including 12 years at Smith & Nephew.

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Amy Johannson

QC Manager

Broad B2B industry experience leading teams in driving quality results across complex projects including previous roles at AutoWeb and Kelley Blue Book.

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Nick Fitzpatrick

Associate Market Analyst - Orthopedics

Industry professional with experience in supply chain management, medical device distribution and lower extremity, upper extremity, spinal, and tissue biologics solutions.

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Commercial and Customer Success

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Joe Mish

Vice President of Sales

10+ years experience in medical device sales, with concentration on Joint Replacement, Spine & Robotic Technologies. Prior sales roles at Stryker, LDR/ZimmerBiomet and Stryker Performance Solutions.

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John Sentman

John Sentman

Director of Corporate Accounts, Wound

20+ years experience in medical devices with a focus in advanced wound care including previous roles at ConvaTec, Integra Life Sciences and Misonix in U.S. Marketing, Global Marketing, M&A, Sales Management and National Accounts.

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Beth Roach

Account Manager, Customer Success

20+ years in the medical devices and orthopedics industries. Former VP of Market Research and BD at Relatable Healthcare. Previous experience at Smith+Nephew and Medtronic in competitive intelligence and market research.

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Geoff Brown

Geoff Brown

GM, Sales Operations

5+ years' experience in Marketing Management and 5+ years’ of B2B Account Management experience in the Pharmaceutical and Medical Device industry. Account Management roles at Elsevier BI, and Informa.

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Ray Luzi

VP, Customer Success

25+ years' experience in guiding customer engagement and success with leadership roles at Broadridge as Senior Director of Client Relations and DST OUTPUT Limited.

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Thea Bowers

Thea Bowers

Senior Account Manager

20+ years' experience in Public Relations, Marketing & Sales including 10 years covering medical device conferences. Part of the original team for SmartTRAK acting as liaison for all subscribers and currently Senior Account Manager and Trainer for Wound and Regen Med.

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Tim Patrick

Tim Patrick

Director of Sales

5+ years experience in Medical Device Sales and Healthcare IT. Experienced selling multiple product lines and verticals to decision-makers. Sold Capital Equipment for Zimmer Biomet and a Business Intelligence platform for Abbott Laboratories.

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Tracey Clarke

Account Manager, Customer Success

20+ years experience in the Print and Digital Communications industry, including roles as a Client Relations Manager and IT Project Manager at Broadridge Customer Communications and DST Output LTD.

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Marketing and Technology

 

Gabe Nichols

Gabe Nichols

Senior Manager, Marketing Operations

8+ years’ experience in social media and online marketing in the Medical Device and Animal Healthcare industries. Experience in both healthcare professional and consumer marketing.

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Thomas Wallick

Thomas Wallick

Director of Digital Marketing

20+ years’ experience in Consumer and Life Sciences Industry marketing including Orthopedics and Cardiology. Background in biology and chemistry combined with creative expertise in web and graphic design.

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Nikkie Ishikawa

Nikkie Ishikawa

Senior Data Analyst

15+ years experience in data mining, sales/pricing analysis, modeling development, and competitive/performance insights. Prior Senior Market Analyst at Medtronic Spine, Smith and Nephew, and Relatable Healthcare.

 

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