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Meet the Team

SmartTRAK's Domain Experts from the Medical Device Industry.

Think of us as an extension of your team.

The SmartTRAK team is highly skilled and dynamic. All of our industry Analysts are experts in their field, having worked in business development, marketing and competitive intelligence roles at leading medical device companies. They've walked in your shoes and understand your challenges and aspirations. And, they're here to help. 

PUT OUR TEAM TO WORK FOR YOU!

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Leadership

 

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Sharon O'Reilly

Founder and Chief Executive Officer

Founder, former President & CEO, Medtech Insight, 25+ years' experience in the Medical Device industry in Sales, Marketing, BD, Consulting with major manufacturers (J&J, Pfizer), start-ups and BI providers.

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Lisa Mahan

VP, Product Development & IT
Senior Analyst, Total Joints & Extremities

20+ years' experience in the orthopedic industry, including previous roles at J&J DePuy Orthopaedics in Competitive Intelligence, Market Research, Sales Analytics and e-Marketing for healthcare professional and consumer audiences.

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Don Urbanowicz

Chief Operating Officer

35 years' with multinational healthcare companies in various leadership roles spanning General Management, Global Marketing, Sales, Strategic Planning, and Business Development. Prior senior management positions at Stryker, Smith & Nephew, Sofamor Danek and Aircast.

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Anne Staylor

Anne Staylor

Executive Editor
VP and GM, Neuro Therapies

Former Senior Editor, Medtech Insight. +25 years in leadership roles in business intelligence, marketing, communications, product management, and consulting for the medical device industry, hospitals, physician groups, and insurers. Anne is a registered nurse and currently active as a Clinical Nurse.

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Linda Bernier

Linda Bernier

Chief Growth Officer

Over 25 years experience in healthcare technology and business services, including senior executive roles at Fortune 1000 companies leading marketing, business development, customer engagement and product innovation.

Industry Analysts

 

Susan Paquette

Susan Paquette

VP & GM, Wound

25+ years' experience in new business development, R&D, international and marketing. Director, New Business Development & Commercialization, 3M Health Care; Technical Director, 3M Medical.

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Doug Devens, Ph.D.

IT Product Director
Sr Analyst, Wound

20 years of diverse medical device experience, including leading companies 3M, Coloplast and Boston Scientific, along with emerging companies like Aurora Concussion.

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Tim Jeavons

Tim Jeavons

Director, European Ortho Content & Sales

24+ years’ experience in Orthopedics with experience in Trauma, Extremities, and Orthobiologics. Previously held senior global marketing positions at Stryker, DePuy Synthes and GROWnet Healthcare Partners. Tim is based in Geneva, Switzerland.

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Anikó Szekér

Senior Analyst, Wound Care

15+ years of medical device experience, Wound Care and Surgical single use products. Most recently responsible for Marketing Manager Eastern Europe Wound Care and Surgical function at Mölnlycke. Anikó is based in Hungary.

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Shelly Caruso

Market Analyst/Medical Writer

8+ years in clinical healthcare, 4+ years neurosurgical and orthopedic intraoperative nursing, including cranial, spine, sports med, total joint and extremity. BA in economics and BSN in nursing. Medical writer, certified editor and member of The American Copy Editors Society.

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Kristine Jacques

Interim GM, Spine

30+ years' of diversified global strategic planning, marketing, product development and business development experience. Leadership roles with Alphatec Spine, Vivex Biologics, Smith & Nephew and multiple divisions of General Electric.

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Freddy Buntoum

Sr Analyst, Regenerative Medicine & Orthobio

18+ years’ experience with expertise in Market Insights and Competitive Intelligence at major manufacturers in Medical Device, including 4+ years at Bioventus as a Sr. Manager, Market Insights.

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Kim French

Kim French

GM, OrthoBio, Regen, OA Injectables

20+ years' of medical device and biologics marketing and sales experience in orthopedic biological implants, cellular technologies and biopharmaceuticals. Most recent experience includes Sales Management roles at AlloSource and Terumo BCT.

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Elise Wolf

Elise Wolf

VP & GM, Orthopedics, DIGITAL & Quality

14+ years experience in product development, marketing and business development consulting in robotics, emerging medical device technologies and Orthopedics for companies including Stryker Orthopaedics.

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Amy Johannson

QC Manager

Broad B2B industry experience leading teams in driving quality results across complex projects including previous roles at AutoWeb and Kelley Blue Book.

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Terry Hayslett

Senior Analyst, Wound Care

20+ years of healthcare experience, including provider reimbursement, corporate compliance, BD, strategic planning, financial analysis, and health economics. Most recently responsible for the global funding and reimbursement function at Mölnlycke.

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Lennart Stadler

Lennart Stadler

GM, Consulting and OUS Content

20+ years of medical device experience, primarily Wound Care, but also Surgical single use products. Most recently responsible for the Global Market Intelligence function at Mölnlycke. Lennart is based in Sweden.

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Andy Knapik

GM, Soft Tissue & Arthroscopic Technologies

20 years’ experience in US and International sales and marketing for the orthopedics and sports medicine markets, including 12 years at Smith & Nephew.

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Natasha Weeks

Natasha Weeks

GM, Trauma & Extremities

13+ years' experience in marketing and product development, including 5+ years at DePuy Synthes Trauma - most recently as Product Director at DePuy Synthes Trauma.

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Nick Fitzpatrick

Associate Market Analyst - Orthopedics

Industry professional with experience in supply chain management, medical device distribution and lower extremity, upper extremity, spinal, and tissue biologics solutions.

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Commercial and Customer Success

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Joe Mish

Vice President of Sales

10+ years experience in medical device sales, with concentration on Joint Replacement, Spine & Robotic Technologies. Prior sales roles at Stryker, LDR/ZimmerBiomet and Stryker Performance Solutions.

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John Sentman

John Sentman

Director of Corporate Accounts, Wound

20+ years experience in medical devices with a focus in advanced wound care including previous roles at ConvaTec, Integra Life Sciences and Misonix in U.S. Marketing, Global Marketing, M&A, Sales Management and National Accounts.

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Ray Luzi

VP, Customer Success

25+ years' experience in guiding customer engagement and success with leadership roles at Broadridge as Senior Director of Client Relations and DST OUTPUT Limited.

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Geoff Brown

Geoff Brown

GM, Sales Operations

5+ years' experience in Marketing Management and 5+ years’ of B2B Account Management experience in the Pharmaceutical and Medical Device industry. Account Management roles at Elsevier BI, and Informa.

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Julia-Dodge

Julia Dodge

Director of Sales

3+ years experience in Enterprise software sales and account management in the Healthcare and EdTech space, with concentration on the largest hospital and education systems in North America. 7+ years in clinical healthcare as a neuro rehab speech-language pathologist.

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Beth Roach

Director, Data Strategy

20+ years in the medical devices and orthopedics industries. Former VP of Market Research and BD at Relatable Healthcare. Previous experience at Smith+Nephew and Medtronic in competitive intelligence and market research.

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Tim Patrick

Tim Patrick

Director of Sales

5+ years experience in Medical Device Sales and Healthcare IT. Experienced selling multiple product lines and verticals to decision-makers. Sold Capital Equipment for Zimmer Biomet and a Business Intelligence platform for Abbott Laboratories.

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Kris Flinn

Kris Flinn

Analyst, Wound Care
Director of Sales, OUS

20+ years of experience within wound care including Smith & Nephew. Recently ran a consultancy focusing on assisting med device companies with commercial strategies. Kris is based in England.

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Thea Bowers

Thea Bowers

Senior Account Manager

20+ years' experience in Public Relations, Marketing & Sales including 10 years covering medical device conferences. Part of the original team for SmartTRAK acting as liaison for all subscribers and currently Senior Account Manager and Trainer for Wound and Regen Med.

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Marketing and Technology

 

Gabe Nichols

Gabe Nichols

Senior Manager, Marketing Operations

8+ years’ experience in social media and online marketing in the Medical Device and Animal Healthcare industries. Experience in both healthcare professional and consumer marketing.

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Thomas Wallick

Director of Digital Marketing

20+ years’ experience in Consumer and Life Sciences Industry marketing including Orthopedics and Cardiology. Background in biology and chemistry combined with creative expertise in web and graphic design.

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Nikkie Ishikawa

Nikkie Ishikawa

Senior Data Analyst

15+ years experience in data mining, sales/pricing analysis, modeling development, and competitive/performance insights. Prior Senior Market Analyst at Medtronic Spine, Smith and Nephew, and Relatable Healthcare.

 

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