About smarttrak / BioMedGPS, LLC

SmartTRAK is the leading source of competitive intelligence used by the top ten global orthopedic & wound care companies.  SmartTRAK is known for expert analysis, real-time data, dynamic tools and unsurpassed personal service that assists clients with strategic decision-making.

SmartTRAK is transforming the delivery of healthcare business information to a cost-effective solution for life science corporations to increase proficiency, improve productivity and reduce cost.

Executive Management

Sharon O’Reilly

Sharon OReilly | Founder, President and Chief Executive Officer social-icons-31

Founder, former President & CEO, Medtech Insight, 25+ years' experience in the Medical Device industry in Sales, Marketing, Business Development, Consulting with major manufacturers (J&J, Pfizer, US Surgical), start-up companies and business intelligence providers (Medical Data International, Windhover Information).

Don Urbanowicz

Don Urbanowicz | Chief Operating Officer social-icons-31

35 years' with multinational healthcare companies in various leadership roles spanning General Management, Global Marketing, Sales, Strategic Planning, and Business Development. Prior senior management positions at Stryker, Smith & Nephew, Sofamor Danek and Aircast.

Amanda Tracy

Amanda Tracy | Chief Commercial Officer social-icons-31

20+ years’ experience in the Life Sciences Industry in business development, sales and marketing for organizations such as Cyberonics (LivaNova), Johnson & Johnson, Eli Lilly, and most recently, Musculoskeletal Clinical Regulatory Advisors, LLC (MCRA).

Lisa Mahan

Lisa Mahan | Vice President, Content Development, Orthopedics social-icons-31social-icons-29

20+ years' experience in the orthopedic industry, including 12 years at J&J DePuy Orthopaedics. Competitive Intelligence Analyst and e-Marketing manager at J&J DePuy Orthopaedics.


Susan Paquette

Susan Paquette, MS, MBA | Vice President and General Manager, Wound social-icons-31

25+ years' experience in new business development, R&D, international and marketing. Director, New Business Development & Commercialization, 3M Health Care; Technical Director, 3M Medical.

Industry Analysts

Julianne Burns

Julianne Burns | Senior Analyst, Spine social-icons-31social-icons-29

10+ years' experience in marketing, market development and startup consulting in the spine industry. Market Manager at Medtronic Spinal & Biologics.

Kristina Meyer

Kristina Meyer | Senior Analyst, Sports Medicine social-icons-31

12+ years' experience in marketing, field marketing and professional education, with a concentration on Sports Medicine. Marketing and Sales Management roles at Smith & Nephew and Stryker Sports Medicine.

Natasha Weeks

Natasha Weeks | Senior Analyst, Trauma & Extremities Fixation social-icons-31

13+ years' experience in marketing and product development, including 5+ years at DePuy Synthes Trauma - most recently as Product Director at DePuy Synthes Trauma.

Tim Jeavons

Tim Jeavons | Director, European Orthopaedic Content & Sales social-icons-31

24+ years’ experience in Orthopedics with experience in Trauma, Extremities, and Orthobiologics. Previously held senior global marketing positions at Stryker and DePuy Synthes. Tim is based in Geneva, Switzerland.

Kim French

Kim French | Senior Analyst, OrthoBiologics social-icons-31

20+ years' of medical device and biologics marketing and sales experience in orthopedic biological implants, cellular technologies and biopharmaceuticals. Most recent experience includes Sales Management roles at AlloSource and Terumo BCT.

Lennart Stadler

Lennart Stadler | Senior Analyst, Wound Care social-icons-31social-icons-29

14+ years of medical device experience, primarily from Wound Care, but also Surgical single use products. In various roles in IT, Controlling, Project Mgmt and Marketing, including 6+ years within Market Intelligence. Most recently responsible for the Global Market Intelligence function at Mölnlycke Health Care. He is based in Sweden.

Anne Staylor

Anne Staylor Managing Editor, Business Intelligence and Senior Director, Advanced Technologies social-icons-31social-icons-29

Former Senior Editor, Medtech Insight. +25 years in various leadership roles in business intelligence, marketing, communications, product management, and consulting for the medical device industry, hospitals, physician groups, and insurers. Anne is a registered nurse and former Director of Marketing for national ambulatory surgery company.  Anne has an MS in Mass Communications/PR from San Diego State University and a BS in Nursing from the University of Iowa. 

Doug Devens

Doug Devens | Senior Analyst, Biosurgery social-icons-31

20 years of diverse medical device experience, including leading companies 3M, Coloplast and Boston Scientific, along with emerging companies. Leadership experience in product development, including championing the process for voice of customer and concept feedback sessions with key thought leaders.

Elise Wolf

Elise Wolf | Senior Analyst, Computer Assisted Surgery social-icons-31

14+ years experience in product development, marketing and business development consulting in robotics, emerging medical device technologies and Orthopedics for companies including Stryker Orthopaedics.

Freddy Buntoum

Frederique "Freddy" Buntoum | Senior Analyst, Regenerative Medicine social-icons-31

18+ years’ experience with expertise in Market Insights and Competitive Intelligence at major manufacturers in Medical Device and Crop Science, including 4+ years at Bioventus as a Sr. Manager, Market Insights.

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Terry Hayslett | Senior Analyst, Advanced Wound Care social-icons-31

20+ years of diverse healthcare experience, including provider reimbursement, corporate compliance, business development, strategic planning, financial analysis and health economics. Most recently responsible for the global funding and reimbursement function at Molnlycke Health Care.

Commercial Team

Christopher McCarthy

Christopher McCarthy | Vice President Corporate Accountssocial-icons-31

10+ years' experience in the information technology and orthopedic industries, including 4 years at Smith & Nephew Orthopedics. Account Executive at Sogeti USA, LLC, Quintiles, Clinical Therapies with Smith & Nephew / Bioventus.

Geoffrey Brown

Geoffrey Brown | Director of Sales Operations social-icons-31

5+ years' experience in Marketing Management and 5+ years’ of B2B Account Management experience in the Pharmaceutical and Medical Device industry. Account Management roles at Elsevier BI, and Informa.

Thea Bowers

Thea Bowers | Senior Account Manager social-icons-31

20+ years' experience in Public Relations, Marketing & Sales including 10 years covering medical device conferences. Part of the original team for SmartTRAK acting as liaison for all subscribers and currently Senior Account Manager and Trainer for Wound and Regen Med.

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Rachel Dolan | Corporate Enterprise Solutions Account Manager social-icons-31

5+ years in the sports medicine and medical device industries, most recently serving as Account Manager for Stryker Medical working with all organizational levels of hospital customers.

Marketing and Technology

Lindsey Wolejko

Lindsey Wolejko | Director of  Marketing social-icons-31

12+ years experience in marketing and branding with a strong focus on healthcare and finance. Roles in Account Management and Brand Strategy with the likes of Ogilvy in New York City and Connecticut's top shop, Cronin. MBA in consulting from the University of Connecticut's School of Business.

Nate Greenlee

Nate Greenlee | Product Director social-icons-31

20+ years experience as a startup founder and executive. Helped launch software, big data and new space companies, including Space Adventures, LTD. Worked in Antarctica for the National Science Foundation at the age of 18.

Thomas Wallick

Thomas Wallick | Director of Digital Marketing social-icons-31

20+ years’ experience in Consumer and Life Sciences Industry marketing including Orthopedics and Cardiology. Background in biology and chemistry combined with creative expertise in web and graphic design. 

Gabriele Nichols

Gabriele Nichols | Associate Marketing Analyst social-icons-31

8+ years’ experience in social media and online marketing in the Medical Device and Animal Healthcare industries. Experience in both healthcare professional and consumer marketing.