Marketing and Product Management Professionals

How are Marketing and Product Management Professionals using SmartTRAK?

Real-time News, Analysis, and Competitive Intelligence

Stay-up-to date on the latest industry happenings including competitor news, deals and acquisitions, studies, patent filings, new product releases and more. Our news and analysis make it easy to see where the market is heading, what products and innovations you should look out for and what new companies are making a splash.

Daily Email Updates

Your team will never miss a beat with our daily email updates.  Subscribers have Daily Updates sent directly to their inbox each morning so that they can start the day informed and ready to take action. Curated by our team of industry experts, SmartTRAK’s Daily Updates provide real-time coverage of industry news, competitive developments, earnings calls, studies, patent filings, clinical trials, new products and more giving you an up-to-date view of the global competitive landscape in seconds.

Competitive Landscape Assessments

Need to know about a competitive product? Or maybe a new company that just came on the scene. SmartTRAK tracks over 1100+ companies and 6800+ products. Product and Company Profiles are robust and enable you and your team to get up to speed on all the important players in the industry.

Need to go more in-depth? Our Product Explorer Tool enables you to quickly drill down on the market by segment, indication, regulatory status and more.

Market Sizing and Forecasting

SmartTRAK provides quarterly revenues by market/ segment and company shares.

With SmartTRAK Market Overviews, you have easy access to procedure volumes, 5-year forecasts, pricing, competitive shares as well as insight from our analysts on emerging trends.

Our Financial Dashboard Tool provides a quick and easy way to quantify the market. Subscribers use this tool to size a market, gauge market share, and compare year over year growth, and even for forecasting. Users can sort data by market, segment, sub-segment, and region of the world as well as different time-frames to compare growth and spot trends.

Expert Analysis and Support

SmartTRAK is powered by a team of tenured industry experts. Our Analysts have been in your shoes. They know the industry and what information is crucial to your business. Tap into them at any time through our Direct Access feature to ask a quick question or get data clarification.   

Custom Research

For specific data needs, SmartTRAK works with many marketing and product management teams on custom projects or additional research support.

"SmartTRAK is an essential tool. Every Monday, I watch my weekly update populate in my email. "

Tyler Trapani, Product Manager

	THE CHALLENGE
	An orthopedic company was looking to be a larger player in the Orthobiologics space. To date they had licensed Orthobiologics products from other manufacturers and were working to build their internal Marketing & Product Management team to better support this adjacent market.
	SMARTTRAK SMART
	In looking to grow in the space, the company needed to get smart quick. Having benefited from SmartTRAK’s orthopedics coverage, they approached us to add OrthoBio to their subscription. They wanted to use SmartTRAK to do their due diligence on the market and identify other areas within OrthoBio that would be ripe for expansion.
	RESULTS
	Using SmartTRAK’s Market Overviews, forecasts and competitive intelligence, the company narrowed in on the synthetic allograft market and quickly identified and secured a distribution agreement with a new partner in the space. Within 2 years time were enjoying their share of the $480 million market.