Marketing Coordinator

Location: United States
Full-time Position

Do you love working with a dynamic, experienced team of marketing and sales professionals? Are you looking for a position that leverages your industry knowledge and marketing skills in new ways? Do you thrive in a start-up like atmosphere with plans for exponential growth? If you are a current or former marketing professional who has worked within the Life Sciences (especially medical device) industry, we would love to talk with you.

SmartTRAK is the leading strategic advisory and healthcare analytics provider in the orthopedic, wound care, neuro therapies and regenerative medicine markets. Our customers — which include most of the largest global orthopedic and wound care companies -- rely on our “insights-as-a-service” platform for their market research and business intelligence. We are expanding our team by seeking an experienced marketing coordinator to drive a variety of key marketing initiatives. This person will be responsible for coordinating with the Marketing, Sales and Customer Success teams to increase awareness of SmartTRAK, including through social media, email, website, paid advertising and events. We’re looking for a conscientious, team-player, who can thrive in a fast-paced entrepreneurial/small business environment. Our candidate is comfortable working remotely and is both collaborative and self-driven. They must have excellent written and verbal communication skills and be able to utilize a variety of marketing tools.

Responsibilities:

Primary responsibilities include:

  • Work with the Growth team to create and execute comprehensive marketing campaigns, including emails, social, website content and paid advertising
  • Coordinate all logistics for events and conference appearances
  • Manage and create social media content, focused primarily on LinkedIn
  • Maintain marketing contacts in the HubSpot database
  • Use ZoomInfo to identify targets for marketing campaigns
  • Update and periodically review competitive analyses and customer personas
  • Report on metrics related to marketing activities, including on marketing qualified leads for the sales team
  • Stay up to date on marketing trends and new marketing innovations
  • Professional communication and presence internally/externally

Skills and Qualifications:

  • 3+ years of experience in Marketing, preferably within the life sciences industry
  • Bachelor’s degree in Marketing or related field
  • Experience with HubSpot (or similar) and other marketing platforms
  • Light graphic design skills using tools like Canva
  • Communicates well both verbally and in writing 
  • Attentive to detail and accuracy, committed to excellence, continuously looks for improvements, can effectively manage across multiple projects and assignments
  • Meets deadlines, works independently and accepts accountability 
  • Proficient in Microsoft Excel, Word, PowerPoint or other equivalents (such as Google Workspace)
  • Ability to work full-time in a remote environment.
  • Denver, Southern California, Connecticut/Boston or Central Florida preferred

Please submit form to request more info or apply for the position.